Real estate agents know that technology is offering numerous opportunities. It is also facilitating many transactions. The Internet is particularly an effective marketing technology tool. Putting up your own Website would be effective. If doing so would be too costly, you could easily put up your own blog, as doing so could surely be much less costly. Blog to sell, advertise, and market your real estate services and properties for sale.
The blogosphere is expanding in a very rapid and interesting manner. There are just hundreds of thousands of blogs that are actively operating online. That is why you should always strive to make your own blog stand out. How could you possibly do that? The answer is quite simple: post interesting, informative, and helpful content that readers would surely take time reading. Here are several effective blogging ideas that you could use as a real estate agent.
React to newspaper articles, especially on local property issues. It would be advisable if you would use online newspaper editions. React to specific and selected articles. You could post an article that would tell readers about news items you have read in the newspaper. It would also be good to post quotes from items before providing your own interpretation, response, or reaction. Make sure you select newspaper articles that are related to real estate or other economic and political events that could logically create impact to the industry.
Write about odd stuff. Surely, everyone likes to read articles or stories that are strange and funny. The real estate industry is also full of weird and amusing news. You could go trivial or sarcastic in an entertaining way. These items would surely make your posts good reads. Readers would surely email your blog’s URL to friends, and from there, your popularity could spread like wildfire.
Give real estate tips. This is a tried and tested formula. People simply love taking tips from the experts. Tips for buyers and sellers are always popular. However, do not fall to the usual mistakes and shortcomings of blog posts that provide tips: they are too short and are not specific enough. To do better in this, identify every single tip and expound or go in-depth on it.
Write about your properties. Blogging about properties on your list could be an effective marketing strategy. When doing so, make sure to write different titles for every entry. Observe proper keyword variation and optimization for online search engine indexing.
Be personal. That is the wonder of blogs. You could go whatever way or swing you like. It would be effective if you would write about anything new with you. Talk about activities you have been busily doing lately, but be sure to include a property spin on it. Keep on mentioning the phrase ‘real estate’ across your blog so your site would be mostly recognized by search engines.
Give reaction to other blogs. Choose other real estate blogs and occasionally react to their content. You could either agree or disagree with the articles. Justify your opinions well.
Beverly Manago is a freelance writer focused on the real estate industry. She is